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About Us
Meet Our Founder
Brand founder Stephen Tan, born in Malaysia, is not only a volleyball player but also an enthusiast of various sports. Driven by his passion for sports and design, he has always harbored a dream—to create a renowned sports brand that belongs to Malaysia. His extensive travels around the world, coupled with a deep influence from Japanese culture, have shaped his vision. On every visit to Japan, he was profoundly impressed by the local attention to detail and the dedication to quality. This admiration led him to name the brand TAIDO.
TAIDO is derived from the Japanese pronunciation of “attitude,” Tai-Do, which serendipitously resonates with the Chinese pronunciation of “attitude” (态度, Tai Du), creating a meaningful parallel. The decision to name the brand “attitude” was driven by a desire to embody and transmit the spirit of attitude through the brand’s image and culture—encouraging boldness, challenging the status quo, and inspiring individuals to express their unique attitude. Wearing a TAIDO jersey is more than just a fashion statement; 1it’s a manifestation of one’s own distinctive “attitude.”
Our Mission
To create a representative sports brand of Malaysia that is renowned internationally.
Our Vision
To challenge the conventional and embrace innovation. To build a unique and comfortable sports brand that allows every athlete to wear with comfort and exude confidence.
Our Mission
To revolutionize the landscape of athletic wear, Taido’s core mission is to empower individuals worldwide through the creation of high-quality, customizable sportswear, meticulously designed to enhance performance, foster self-expression, and inspire the relentless pursuit of excellence on and off the field.
Our Vision
In its forward-looking vision, Taido aims to lead the global sportswear industry with innovation and sustainability. It envisions fostering a vibrant community of athletes dedicated to excellence and advocating for positive change worldwide, thus reshaping athleticism into a force for enduring impact and empowerment.